Episode 46: Shade Among Beauty Influencers

September 18, 2018

Why is there still shade in the beauty community among beauty influencers?

With everything happening in the Beauty Community, my audience has responded with messages about shade, negativity, negative vibes & energy that is coming from someone who is supposed to be another woman & influencer. 

With so many influencers that are 100K & below, why are there influencers who are not genuine or have a true purpose for being there for another woman? You should have someone in your corner collaborating with you, giving you advice, supporting you in your events or planning events & be your backbone. However, as time progresses some of these women &/or influencers in your circle start shifting their intention & no longer need you in their life. The fact that you are supposed to confide in another woman as a sister & share genuine conversation because you are part of the same industry is the key to growth & support. These are the very same women who begin spending time with or hanging out with the "other" influencers or women they have talked about. When this occurs, you are truly upset & betrayed by these actions because you did not expect this coming from another influencer & friend. Sadly, this has become the case more often than not because these women are looking for validation in numbers, validation in status & validation of success. 

Yes, you should feel validated and know that you are right to feel this way. It's okay to be in your feelings. I don't want you to feel disappointed or to feel that you cannot trust anyone. Know that your circle has to be really small & genuine.

So I want you to think about this & reflect on it. The beauty industry is so small. Everyone who is under 100K knows each other. So when you speak negatively about someone else & then they speak negatively about you, the person caught in the middle, relaying these messages, or attending events with them is the person that you should question. If this person is spending time with different people within different seasons at different events throughout the year, there is definitely something about them that you should consider & that is their loyalty.

Here are some questions that you can ask yourself if you are wondering if this woman, friend, fellow influencer or squad member is being shady.

1. Does this person call you, text you & conversate with you when it doesn't have anything to do with business, filming, collabs, beauty events, brand events or social media? Is this person talking to you about life? Is this person an actual friend & genuinely care about your feelings?

2. Does this person set aside time for you to do personal things such as going out to dinner or shopping when there is no beauty related event within the time span of you spending time together? Are they asking to be your plus one at an event or to invite others as plus ones at an event that is strictly beauty related & then say we can definitely hang out after?

3. Is this person speaking negatively about another woman or influencer but still is acting "fake" to the very person that they are talking about? If they do this to them, what makes you think they will not do this to you?

4. Is this person the type of person who always comes to you for help & you provide them with opportunities or guidance. Is this person including you in their events or opportunities that they have so that you can genuinely support each other? Is this a 50/50 relationship? Evaluate the type of person they are. What are their motives & their intentions when it comes to your relationship?

Finally, if you are having a miscommunication with another woman, person or influencer that does not mean that your friends or your squad need to be involved. Real women or real people will sit down and have a conversation with you & discuss what is their concern. If they never want to meet up with all parties in question or for you to bring all things to the table, the chances are, is that they are being shady. 

Words of Advice: We all can win. We each have a different way of winning. If it is your time to win, then it will be your time to win. No one needs to dim your light to shine the light brighter on themselves. If they do then they are not the genuine person you need in your life & it is time to move on.

Watch my Videos Educating you on this Topic: 

https://youtu.be/uL430amYm80

https://youtu.be/BcSfzJmWwzI

Please support these influencers who are speaking their truth. 

Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE

YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

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Episode 45: Inspire Change Within Yourself

September 11, 2018

Inspiring change is something that can really impact your life and the lives of others. If you are someone who thrives on following your dreams, ambitions & passions then change is needed in your life.

In remembering everything that you have tried to accomplish this year I want you to reflect on the changes that you have made to accomplish your goals. What were the goals that you created for this year? What were the goals that you created for yourself that can positively impact your life & the lives of others? Dig deep & look within yourself, evaluate & think about your purpose for everything in your life? Did you accomplish your goals this year? Did you create a shift in your content? Did you define your why & purpose in your life?

Close your eyes & take a deep breath.

Forget about everything that is going on in your life & take another deep breathe & ask yourself this question. What is a major goal that you would like to accomplish before the year ends? Understand that you still have time to accomplish your goal. You also have time to inspire change within yourself. Stop saying that you cannot do this. Stop saying that there is no point to begin when you never started your journey. Think about your dreams & aspirations. Think about all those people who told you that you can’t or that you won’t. Remove the negativity & think about everything that you want to accomplish. Sometimes it is time to move on. Sometimes it is time to grow & become the woman you always wanted to become in your life. It is never too late. Set yourself for good intentions & inspire change.

Be inspired by change. The only way to inspire change is to inspire change within yourself.

I discuss The Tea About the Beauty Community and what is really going on with Brands and paying Micro Influencers.

Watch my Videos Educating you on this Topic: 

https://youtu.be/uL430amYm80

https://youtu.be/BcSfzJmWwzI

Please support these influencers who are speaking their truth. 

Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE

YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

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Episode 44: The time is now for Micro Influencers

September 4, 2018

In this episode, I share why the time is now for Micro Influencers on Social Media. I discuss how influencers are doing either too much to "make it" in this industry and how brands use Influencers to also social climb to sell their product.

I discuss The Tea About the Beauty Community and what is really going on with Brands and paying Micro Influencers.

Watch my Videos Educating you on this Topic: 

https://youtu.be/uL430amYm80

https://youtu.be/BcSfzJmWwzI

Please support these influencers who are speaking their truth. 

Vicmram: Beauty Gurus are Slaves https://youtu.be/XVm6kRiFJwE

YuriGMakeup: Dear Brands https://youtu.be/3_3PC913yFE

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

 

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Episode 43: Become Empowered not Discouraged

August 31, 2018

This is a special episode in which I share my thoughts on feeling discouraged. I do not want any woman or any influencer to feel like what they do is not valuable or worth the time when it comes to creating content. I want each of you to feel empowered and to know that your voice is truly powerful. I want each of you to know that what you do is really life-changing because if you can inspire, motivate, educate and bring positivity into someone else's life within your community then everything you do is completely worth it. Each of you is so powerful and have a story to share and have something valuable to give to each one of your followers and subscribers. What each of you does is so important because the fact that you continue to share content and be as genuine and authentic as possible without recognition says so much. I truly value what each of you does and how it impacts the lives of so many. Never feel discouraged, instead, feel encouraged to empower someone else’s life through #authenticinfluence.

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

 

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Episode 42: Failing is part of the Process

August 15, 2018

Do you need to define your success by someone else's definition? What determines your success? As a content creator, I have learned that failing is part of the process.

Do not compare yourself to someone else despite what they share on social media. Stop comparing yourself to others based on their individual success. Stop saying that you are “failing” because you are not doing what they are doing. The power of success lies within you. Failing will give you the tools to motivate and inspire you as a woman & person. I want you to be empowered to define your own success.

What are the three things that would define success for you?

1.

2.

3.

Love the process and appreciate your journey.

Failing is something powerful because it adds to your story. It teaches you that no matter what obstacles or hurdles you face, you have the ability and strength to change your life. This is going to make you stronger and better in this world. Take each lesson from every obstacles you face and share it as your story to inspire others through your story. Find the happiness that is defined by you.

Inspire, Empower and Support Other Women!

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

 

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Episode 41: Consistency, Followers & Opportunities with Alexis Sylvince

August 10, 2018

Alexis started her content creation at the young age of 14 as a Freshman in Highschool. She was introduced to the Beauty Community by watching hair and beauty videos on YouTube.

Alexis is motivated in knowing that “Every step is going to be better than the last one.” She is a firm believer in understanding as a micro influencer continues their journey they will get better over time.

What are some obstacles that Alexis has faced as a content creator?

Since Alexis was only 14 years old when she started, she didn't have a job and only had a basic point and shoot camera.  It was also hard for her to save money and she remembers purchasing ELF beauty products because those were the only products she could afford at the time.  She shared the obstacles of looking into a mirror and then back at the camera to make sure that she was focused and centered. Consistency is another obstacle that Alexis has faced throughout the years of creating content.

What is the hardest aspect of being a Micro Influencer for Alexis?

The hardest aspect of being a micro influencer is understanding that being a small content creator has its own downfalls. However, consistency will help build your audience. In addition, having high-quality content, consistency and putting in the work will get you noticed by brands who will give you an opportunity to work with them because of the work you put into your content. One of the biggest turning points in Alexis's career as a content creator was being accepted into Ipsy Os with 300-400 subscribers at the time. Alexis shared how attending Generation Beauty, going to the Cocktail Party, attending creator day & meeting other influencers really solidified her purpose for creating content and meeting other influencers like her.

What are some strategies Alexis has?

She stressed the importance of pre-filming at least 10 videos so that you always have content to share. Alexis also suggested creating and having a schedule for filming, editing and sharing your content.

 

What are Alexis’s Dream Collabs?

Alexis would love to collab with Hey Paris, who is another YouTuber who has a well-rounded channel.

 

What are her Bible Products?

Her DSLR Camera and Good Lighting

 

Alexis's Equipment:

  1. IMovie for Editing
  2. Cannon T7i
  3. Ring Light
  4. Natural Lighting

 

Alexis’s biggest takeaway is to never give up. 

Where can you find Alexis?

InstagramTHISDOLLLEX

YouTubeTHISDOLLLEX

Twitter: THISDOLLLEX

 

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

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Episode 40: How to Start Your Own Cosmetic Line

August 7, 2018

Step 1: Determine if you want to be a DBA (Doing Business As) or an LLC ( Limited Liability Company)You need to file the paperwork for the DBA or LLC at the Clerk or Court House in the state that you reside in. You can also file the paperwork with www.LegalZoom.com. Legal Zoom can also be your registered agent for the paperwork associated with your business.

Step 2: Make Sure you open a Business Checking Account with your local bank and use Quick Books or keep track of your expenses with Google Excel. You can use Turbo Tax or Quick Books to file your Federal and State Quarterly Taxes. You may also want to get a business credit card to invest capital into your company.

Step 3: Determine if you are buying wholesale from a Beauty Brand selling Makeup Products they already have or go through a Wholesale Distributor in Alibaba who is gold standard & highly rated.

Step 4: Do your research when you are creating your own independent label or wholesale products. There are some Whole Distributors who are not OEM Certified, gold standard or provide you with protection & then there are those that do but you have seen there makeup palettes, brushes or products sold by major companies as well (They may be from a well-known brand or a dupe brand, not all brands create their products overseas). Do your research and do not get into a legal suit over the products you choose. You want the product to be high quality, OEM certified and protected & have the assurance that your product is top of the line. You will have to pay for packaging and cost of shipping.

Step 5: Make sure you have the time, money, investment & knowledge to begin the journey of starting your own cosmetic line.

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

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Episode 39: Mikayla Hawkinson Influencer Feature

August 3, 2018

Mikayla Hawkinson is a Pro MUA and Micro Influencer who shares her content on both YouTube and Instagram. Her story began as a passion for makeup as a kid. She began her YouTube career when she went to college in NYC for Production in Theatre. She knew when she began her journey in production that she had to do something and dive in. She was a freelance makeup artist for weddings and women. Mikayla loves to travel and connect with people in the beauty industry. 

What keeps Mikayla Motivated?

She loves to research and believe it or not that is what motivates her. She researches topics such as coloring or contouring and if they are trending? She also is researching products/ ingredients. Mikayla wants to make sure that she is sharing products that she is passionate about. She needs to be authentic when sharing products or makeup with her audience and it is truly important to her. She needs to make sure she believes in the products that she shares. 

What are some obstacles that Mikayla has faced?

Mikayla is truly transparent in sharing that her biggest obstacle and struggle is her race. How can she connect with others to grow her audience although she is biracial? She shared her struggle with viewers watching her content on YouTube and Instagram and not being able to relate to her. She shared how others may have a first impression of her based on her skin color, especially when she is sharing her foundation shade, Toffee 350 for those wanting to view that particular foundation. She also shared how this can automatically reduce her views in half. 

What is the hardest part about being a Micro Influencer?

Mikayla was so transparent when she discussed this as well. She shared that one of the hardest parts about being a micro influencer is the need to want to be popular or to be the influencer that brands want to work with instead of the "3" influencers that are always typically chosen. Other influencers should have the opportunity to share their experience & their content because they add something different to the table beside value. It's all about perspective when it comes to sharing the content that you want to share. She shares how sometimes it can be so hard to find yourself and at times one can become discouraged as an influencer when there is so much competition.

She also shared her strategies for being an influencer. Mikayla shared her love for having a schedule and being old-fashioned by putting pen to paper and writing ideas down. I absolutely loved that she shared this. She also suggested creating a filming and posting schedule that you can follow. She finally suggested making sure that you have 3-4 posts a week minimum so that you can share your content consistently.

Who would be in your Dream Collab?

Her two dream collabs would be with Desi Perkins or Jackie Aina and Patrick Starrr. Who does not love any of these content creators? I mean I was singing Jackie, Jackie, Jackie but Mikayla did share that these artists have literally made such a huge impact on the lives of others while glowing up.

Mikayla's Bible Products are Mario Bedusco Green Cucumber Spray and her Ben Nye Banana Powder. 

Mikayla's Equipment:

  1. Flip Out Table
  2. Ringlight from Starlight
  3. 2 Soft Boxes
  4. Cannon T5i
  5. 50 MM Lens
  6. Sony A5100 for Selfies
  7. Editing: Coloring Story & Face Tune

Mikayla's Biggest Takeaway: Do Not Put a Time Stamp on What You Do! Do not Limit Yourself to Time.

Where to Find Mikayla:

YouTube: Makeup by Mik

Instagram: Makeup_by_Mik

Twitter: Mikayla Hawkinson

Mikayla's Website

 

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

 

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Episode 38: What do you need as a Beauty Influencer for Beauty Events

July 31, 2018

Most creators want to go to an event to get the experience, purchase products, receive products, network with other content creators and/or with brands. This is an absolutely amazing idea and you should go with the intention of having fun along with a positive energy. 

However, the number one question most creators ask is " What do I need to have to go to this event?" or "How should I prepare for a beauty related event?" The first thing that you should focus on is having a game plan as to what your purpose and goals are for this event. There is nothing wrong with wanting to spend time with other content creators and/or brands but what is your main focus for attending this event. You also need to establish the reason why you are going and what is the purpose and impact that you want to have for your personal brand. 

Second, you are going to need to create a business card that stands out from the rest of the other business cards that PR representatives are receiving. You also need to develop or think about your elevator pitch in which you are verbally marketing yourself to a brand and/or PR representative. What can you offer the brand? How can you further develop a brand? How can you increase their audience demographic? How can they provide opportunities for you to attend events to share with your audience and further increase their demographic?

Third, what are you planning to wear at this event? How are you going to make a professional statement while expressing your individual style? Remember, for every opportunity that you create for yourself, that is an opportunity for a brand or someone else to get to know you.

Creators have to understand that most other content creators want to get to a certain level but there are only a few creators who have the same mindset and common goal that you will have. You want to spend time with creators who truly want to see you grow and succeed. Begin to surround yourself with these type of creators and this can potentially change your experience at these beauty-related events.

Think about what you are going to do when establishing yourself as a content creator. Think about your pitch and what makes you different. Finally, have an amazing time in your next beauty event.

 

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

Social Media Freebies

Thanks so much for listening & supporting a fellow beauty influencer & entrepreneur who wants to educate & empower women through beauty.

Come Say Hello!

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Episode 37: JeydieXMakeup IG Secrets

July 27, 2018

Jeydie is an Instagram & YouTube Content creator who began her journey in 2013. She faced some obstacles during the beginning of her journey which led her to stop. In 2016 when her husband was deployed in the military while going through postpartum depression, she began her journey again. She was so inspired by Nicole Guerrero that she shared her excitement with her husband & began focusing on her content. When she realized she was dominating on Instagram she decided to fully focus on Instagram while still sharing some content on YouTube.

Jeydie stays motivated by just living by a specific mantra, which is “giving up is not an option.” She follows a schedule & tries to be as organized as possible. If she is not able to sleep she substitutes one day of filming with another day. Her family also makes sure that she is able to film when she needs to although her creativity happens mostly at night. Jeydie also shared that if you need to take a break, then take a break & repost old content that performed well so you can refocus your energy & won't become stagnant.

Jeydie also shared that one of the hardest things about being a Beauty Influencer is the algorithm. Algorithms can be so crazy & it can be so unmotivating when the platform that you are using is not allowing you to grow. However, she did stress to continue with Instagram because it is definitely worth it.

She also shared that one of the other hardest things about being an influencer is the ugliness within the beauty community. Instead of uplifting one another & supporting one another we have others trying to tear you down who are also influencers but you have to know how to rise above it all. She reminds us all that companies are always watching what we do & how we communicate with our audience. In addition, she states that at times it is really hard to find like-minded women who understand what you are going through & are dealing with the same obstacles you are.

Jeydie’s Instagram Formula: Post every day. Test different times for posting. Whatever post does the best at that time, should be used as your posting time for the rest of your content. In addition, before you post on Instagram, create a story to your audience that is relevant to who you are. Create a poll or question that your audience can respond to so you can stay relevant within their feed. Write your caption, find your cover & do not copy/paste your hashtags. Post, like your own post, save your own post & wait for the comments on your post so you can engage. Then comment & like on other people’s posts.

Jeydie’s advice is to remain consistent. Consistency is key. Work on building your community instead of seeing them as followers. See your community as friends. Jeydie is also bilingual so she does everything in English & Spanish which her community truly loves & supports.

Law of Attraction: Jeydie is a huge believer in the Law of Attraction. If you believe in something so much, visualize everything you want in life for it to happen.

Story Time: Jeydie was manifesting hitting 10K before she moved to Florida. “I’m going to hit 10K, I’m going to hit 10K” & literally 4 days before Jeydie posted a video on Instagram. She was able to hit 11K before landing in Florida because of her manifesting & visualizing the 10K followers.

Equipment:

Cannon T7I

Sigma 18-55MM LENS

Rode Mic

1 Ring Light

2 soft Boxes

Back Drop Holder

Light behind Backdrop

MAC Computer

Editing Software: Final Cut Pro

Plugins: Pixel Film Studios

 

Dream Collab: Jeydie would love to work with Nicole Guerrero. She is a Latina. She is also a Youtuber who is so talented yet in her own world.

Bible Product: Gray Contacts

Greatest Takeaway:

Start with what you have & if you have to film in front of the window, do it. She also stresses to not give up on yourself. Do not let the algorithm defeat you, you defeat the algorithm. It’s all based on the Law of Attraction.

Where can you find Jeydie:

Instagram: Jeydiexmakeup

YouTube: Jeydiexmakeup

Facebook: Jeydiexmakeup

Twitter: Jeydiexmakeup

 

Join my Beauty Branding Bosses Tribe Here!

Resources:

What if you can dramatically increase your page views on Pinterest within 30 days? Yes, I'm In? Obtain your Complimentary Course Module Here!

I created a 16 Page PDF Limited Edition Editorial Beauty Calendar. This Editorial Calendar Contains Your Why Question, Identifying your Theme, Font & Brand, YouTube Video Content Planner, Website, Blog Content Planner, Podcast Content Planner, Collaboration Planner, YouTube, Instagram, Facebook, Twitter Weekly Planners, Manifesting Weekly Success Goals & a Monthly Growth Tracker. To obtain your Editorial Beauty Calendar.

Click this link   2018 Editorial Beauty Calendar

If you would like a complimentary copy of my complimentary 2018 Beauty Master Plan PDF to SUCCESSFULLY plan your Social Media Platforms & Brands. Download your complimentary copy Here.

Make sure to check out my Free Resources that you can use within your content today.

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